Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple
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Design Crazy follows the people who shaped Apple's design culture, with Jony Ive, the company's design chief, at the centre of the story. Max Chafkin looks at how products such as the iMac and the iPhone were conceived inside a company run by Steve Jobs, a leader whose demands were famous and often severe.
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The book moves through studios, meetings and rivalries to show the tension between craft and commerce, and the struggle to turn strong ideas into objects that millions would buy. It is a portrait of an unusual workplace and of the personalities who made it so consequential.
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