Networking Is Not Working: Stop Collecting Business Cards and Start Making Meaningful Connections

Traditional networking, with its crowded evenings and piles of business cards, no longer pays off for busy professionals. Derek Coburn spent many fruitless hours at such events before developing a different approach, which he sets out in this book. It offers unconventional strategies for building and tending a strong network, and the author says they raised his own revenue considerably in a short time. Readers learn how to become someone others naturally turn to for connections, how to make themselves a valuable resource, how to cultivate relationships with leading professionals, how to add more worth for key clients, and how to attract better introductions to the prospects they want. The emphasis throughout is on depth over volume.