Humans Are Underrated: Proving Your Value in the Age of Brilliant Technology

In the economy of a few years from now, what will people do better than computers? Technology is rapidly invading fields that it once could not touch, driving cars better than humans do, predicting Supreme Court decisions better than legal experts, packing boxes, identifying faces, scurrying around hospitals delivering medications, all faster, more reliably, less expensively than people. In a world like that, how will we and our children achieve a rising standard of living?

The real issue is what we humans are hardwired to do for and with one another, arising from our deepest, most essentially human abilities—empathy, social sensitivity, storytelling, humor, forming relationships, creativity. These are how we create value that all people hunger for, that is unique and not easily quantified.

Individuals and companies are already discovering that these high-value abilities create tremendous competitive advantage—more devoted customers, stronger cultures, breakthrough ideas, more effective teams. They're discovering also that while many of us regard these abilities as innate traits—"he's a real people person," "she's naturally creative"—it turns out they can all be developed and are being developed in far-sighted organizations from software firms to the U.S. Army to the Cleveland Clinic. To a far greater degree than most of us ever imagined, we already have what it takes.