Rokda: How Baniyas Do Business
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Baniya is a term, derived from a Sanskrit word, for India's merchant class, a community whose businesses have stretched across steel, mining, telecoms, retail and now online commerce. Rokda by Nikhil Inamdar profiles several men from this community who built companies during decades of change in India's economy.
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Among them are the founders of the cosmetics firm Emami, the co-founder of the e-commerce site Snapdeal, the founder of a cab service, and a mathematics tutor whose teaching grew into a major coaching industry in the city of Kota. Their stories span the restrictive licensing era, the economic reforms of 1991 and the arrival of the digital age, asking what drives the Baniya's enduring entrepreneurial spirit.
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