Cover of Strategic Storytelling: How to Create Persuasive Business Presentations

Strategic Storytelling: How to Create Persuasive Business Presentations

by Dave McKinsey · 2014

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This practical guide shows how to build business presentations that persuade an audience. Its approach is based on a close study of decks produced by leading management consulting firms. Readers are taken through a step-by-step method that relies on proven narrative structures to shape a story, along with ways to design slides that present data clearly. The guide also covers verbal and non-verbal delivery, so the speaker can carry the message in person as well as on the page. It is written for anyone who needs to win over colleagues, clients or investors with a clear and memorable case.

Subject
businessbusinessMore like thisLess of thisself-helpself-helpMore like thisLess of this
Themes
communicationcommunicationMore like thisLess of this
Audience
adult

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