Hacking Sales: The Playbook for Building a High Velocity Sales Machine
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Hacking Sales is a practical guide to rebuilding a sales operation around current tools and methods. Max Altschuler, who has spent his career helping companies build efficient, technology-driven sales teams, lays out the steps of the process from first contact to closing. He covers how to find the best early opportunities, assemble targeted prospect lists, reach buyers through outreach and social channels, handle objections before they arise, and use the right software to move deals along faster.
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The argument is that the market has changed and that companies which do not adapt tend to lose ground, citing the turnover among large firms over the last decades as evidence. Without a dependable process, a sales team becomes scattered and underperforms. The book is aimed at people building a sales function from nothing as well as those who want to lead one that is already established.
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