Winning the Brain Game: Fixing the 7 Fatal Flaws of Thinking
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Amindful guidefor using our minds to win the games our brains are hardwired to play on us.
In a 10-year study involving hundreds of interactive creative problem-solving sessions, renowned business strategist and author Matthew E. May gave over 150,000 professionals a simple thought exercise, finding that less than 5% arrived at the best and most elegant solution. The evidence he collected points to seven observable thinking flaws, hard-wired in the human brain, that could send you down a path to business failure.
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The Brain Game calls on neuroscience and psychology to explain these fatal flaws, then draws on case studies and interviews with the most innovative thinkers in the world to provide you with a super-curated set of battle-tested tools for fighting them. Short, practical, and imminently readable, the book offers a fresh spin on the traps that cause innovators, product designers, and business strategists to employ generic solutions for complex, real world problems. May s practical solutions to avoid repetitive thinking patterns will lead you to better decision-making, higher levels of innovation, clearer business strategies, and overall success."
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