How to Ru(i)n a Record Label: The Story of Lookout Records

In 1987 Larry Livermore started a small record label called Lookout Records, working first from a solar-powered cabin in the mountains of Northern California and later from a cramped office in Berkeley. The label grew into a major force in independent music, launching bands such as Green Day and Operation Ivy. This memoir explains how Livermore built the company from nothing, how he lost control of it a decade later, and how he walked away from a profitable business at its height. It also describes the East Bay punk scene, the community around Gilman Street and the magazine Maximum Rocknroll, and his own search for who he was along the way.