Pricing Design

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want—and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency. Whether you're running a shop or going solo, this is a book you can't afford to miss.

Subject
business
Audience
adult
Length
short · 50 pages

Click a tag to see books like this one that share it.

Read it? Sign in to help tag it.

Liked Pricing Design? Here’s where I’d start.

These suit anyone who liked Pricing Design. Sign in and mark a few books for picks shaped around your own taste.

  1. The Designer's Guide To Marketing And Pricing: How To Win Clients And What To Charge Them Shares design, business, nonfiction
  2. Design Is How It Works: How the Smartest Companies Turn Products into Icons Shares design, business, nonfiction
  3. Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences Shares design, business, nonfiction
  4. Do You Matter? How Great Design Will Make People Love Your Company Shares design, business, nonfiction

“If you want more of the same (business), start with these.”

  1. SEO 2016: Learn Search Engine Optimization (SEO Books Series)
  2. Primal Branding: Create Zealots for Your Brand, Your Company, and Your Future
  3. Pinterest Marketing
  4. The Supernova Advisor: Crossing the Invisible Bridge to Exceptional Client Service and Consistent Growth

“If it was the design that hooked you, try one of these.”

  1. Glimmer: How Design Can Transform Your Life, and Maybe Even the World
  2. Dark Matter and Trojan Horses: A Strategic Design Vocabulary
  3. The Laws of Simplicity: Design, Technology, Business, Life
  4. Kern and Burn: Conversations With Design Entrepreneurs

“These start from a similar idea, even if they go somewhere else with it.”

  1. The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
  2. A Scandalous Marriage
  3. Photography Q&A: Real Questions. Real Answers.
  4. Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability