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The Fourth Transformation: How Augmented Reality and Artificial Intelligence Change Everything
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Within a decade, the device at the centre of daily life may be no phone at all, but a pair of eyeglasses able to switch between virtual and augmented reality. Digital imagery will blend so closely with the physical world that telling the two apart becomes difficult. Control will move from fingers on glass to eye movement and, eventually, thought. Touch will reach across distances through haptic feedback, and searching will shift from typed words toward a visual web far larger than today's internet, where a glance at a logo can lead to a purchase. Medicine, schooling and job training are expected to change as well, with students touring battlefields and surgeons practising on simulated patients.
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Drawing on hundreds of interviews with technologists and executives, the authors map the tools already in use and those likely within three years. They argue that a younger generation raised on immersive games will drive the shift. The result is a practical guide for business readers who want to prepare for changes that may arrive sooner than they expect.
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