The San Francisco Fallacy: The Ten Fallacies That Make Founders Fail

This book is less about one city than about the group behavior that pulls tech companies toward the same place, and the errors that follow. It examines ten major fallacies that circulate through startup culture. Drawing on years of launching companies, the writer shows how common mistakes can be recognized and avoided, and how his own worst setbacks grew from deeper false beliefs. His strongest results came when he and his teams ignored conventional wisdom and did things that looked wrong. The result is a challenge to accepted startup thinking and an appeal to anyone building a business to think more critically.