Cover of Strategic management

Strategic management

by Arthur A. Thompson, Alonzo J. Strickland, Arthur A., Jr. Thompson, A. J. Strickland, Alonzo J., III Strickland · 1984

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This updated sixth edition of a strategy textbook is aimed at students on undergraduate, diploma and master's-level courses. It keeps the familiar three-part structure of analysing a company's position, choosing a strategy and carrying it out, while bringing in newer ideas such as the Blue Ocean approach to finding uncharted markets. Fresh case studies appear throughout, prepared with input from a case-writing specialist, and every chapter ends with a hands-on exercise meant to help readers apply what they have learned and explore it more deeply.

Subject
businessbusinessMore like thisLess of this
Audience
adult
Length
epic · 1034 pages

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