Entrepreneurship

Written for those shaping entrepreneurship within higher education, this book looks at how universities can build strong programs after decades of growth in the field. It traces how entrepreneurship came to be taught on campuses and then sets out the main parts of a complete program: curriculum and degree design, where the program sits within the institution, how it is organized and staffed, and how it secures resources. Examples from leading schools and from differing kinds of campuses show what works in practice. The aim is to help presidents, deans, faculty and program directors make fuller use of entrepreneurship's transformative potential.