Marketing modernity
Sign in to keep track of books you’ve read and want to read.
"Marketing modernity traces the development of consumer culture in Italy from the 1920s to the present day. In so doing, Adam Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following the First World War. He then goes on to discuss how that vision was further elaborated by advertising's interaction with subsequent major actors in twentieth-century Italy: Fascism, post-war mass political parties and the counter-culture of the 1960s and 1970s."—Jacket.
Liked Marketing modernity? Here’s where I’d start.
These suit anyone who liked Marketing modernity. Sign in and mark a few books for picks shaped around your own taste.
-
The Guru Guide To Marketing A Concise Guide To The Best Ideas From Today's Top Marketers Shares advertising, marketing, business economics -
Advertising and anthropology Shares advertising, marketing, business economics -
Sustainable Consumption, Ecology and Fair Trade Shares consumption, business economics, economics -
Confronting consumption Shares consumption, business economics, economics
