Terms for Endearment
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"Business and NGOs are seen by many to be locked in a perpetual war of values and ideologies. What this book demonstrates is that the war has moved on. Many companies are now engaging with their stakeholders - even those with which they have traditionally had antagonistic relationships - as part of their strategies for improved social and environmental performance. With contributions from an outstanding and diverse group of experts from business, consultancy, research institutes, NGOs and academia, Terms for Endearment investigates the how and why of these new collaborations and provides concrete examples of business working with stakeholder pressure for sustainable development. The book forcibly argues the notion of organizations of civil society setting the standards for business behaviour in the 21st century. For those companies that choose not to pursue high standards of social and environmental performance, confrontation with NGOs must be expected, with negative consequences for sales, costs and social capital, i.e. the bottom line. Terms for Endearment therefore presents business with both a threat and opportunity as we move closer to establishing a social basis for global economic activity."—Provided by publisher
Liked Terms for Endearment? Here’s where I’d start.
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“If you want more of the same (business about environment), start with these.”
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“These start from a similar idea, even if they go somewhere else with it.”
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Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
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Social Business By Design: Transformative Social Media Strategies for the Connected Company
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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Firms of Endearment: How World-Class Companies Profit from Passion and Purpose