Campaign it!
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"Consultants Barnard and Parker aim to improve the way people communicate and so enable them to achieve their own personal and professional desires more effectively and efficiently. To achieve this, they introduce a new, unique and complete approach to communication: The Campaign It! model. Developed over several decades of influencing change at the highest levels and in different environments, the Campaign It! model is tried and tested, and in the book, Parker and Bernard offer proof that it works. Their basic tenet is that whenever there is an outcome people need to achieve they will have to inform, persuade and gain agreement from others. Their model, the "campaigning approach," makes this possible: it provides a plan and a structure to develop communications; it enables people to help themselves, their families, their businesses and/or their communities"—
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"Campaign It! provides a new definition and understanding of what makes a cause. It explains why, in our modern society, a communications campaign is the most powerful way to achieve success. And it demonstrates how it is possible to create and apply an irresistible communications campaign to any aspect of our professional and personal lives. Whatever the situation, we always need to influence others if we are to achieve our goals. Campaign It! can help you do that. It's written by leading professionals who demonstrate that communications can be created in such a way that the message becomes powerful and compelling. At the heart of every successful campaign is a cause that motivates and drives a desire to succeed. With such a cause anyone can apply the Campaign It! model to devise a communications campaign to create success"—
Liked Campaign it!? Here’s where I’d start.
These suit anyone who liked Campaign it!. Sign in and mark a few books for picks shaped around your own taste.
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Event Marketing Shares business communication, marketing, business economics -
Buff and Polish Shares business communication, interpersonal communication -
Power of Nunchi Shares business communication, interpersonal communication -
Communication the Cleveland Clinic Way: How to Drive a Relationship-Centered Strategy for Exceptional Patient Experience Shares business communication, interpersonal communication, business economics
“If you want more of the same (business), start with these.”
“If it was the business communication that hooked you, try one of these.”
“These start from a similar idea, even if they go somewhere else with it.”
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Strategic Planning for Public Relations
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When the Little Things Count . . . and They Always Count: 601 Essential Things That Everyone In Business Needs to Know
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Adkar: A Model for Change in Business, Government and Our Community: How to Implement Successful Change in Our Personal Lives and Professional Careers
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Franklin Covey Style Guide for Business and Technical Communication