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Books by David Meerman Scott
Cashing in with Content
(2005)
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovativ
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Eyeball Wars
(2000)
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star
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The New Rules of Marketing and PR
(2007)
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessi
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The New Rules of Marketing & PR
(2013)
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends,
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Marketing Lessons from the Grateful Dead
(2010)
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the
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Real-Time Marketing and PR
(2010)
Launch effective real-time communications to win in today's always-on world Gone are the days when y
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Marketing the Moon
(2014)
One of the most successful public relations campaigns in history, featuring heroic astronauts, press
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The New Rules of Sales and Service
(2014)
Offers first-hand accounts of businesses successfully utilizing customer service and sales strategie
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