Marketing the Moon 2014

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Description

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

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Books by David Meerman Scott:

• Cashing in with Content (2005)
• Eyeball Wars (2000)
• The New Rules of Marketing and PR (2007)
• The New Rules of Marketing & PR (2013)
• Marketing Lessons from the Grateful Dead (2010)
• Real-Time Marketing and PR (2010)
• Marketing the Moon (2014)
• The New Rules of Sales and Service (2014)