The New Rules of Marketing and PR 2007

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Description

This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing business owners how to identify audiences, create compelling messages, and lead those consumers into the buying process.

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Books by David Meerman Scott:

• Cashing in with Content (2005)
• Eyeball Wars (2000)
• The New Rules of Marketing and PR (2007)
• The New Rules of Marketing & PR (2013)
• Marketing Lessons from the Grateful Dead (2010)
• Real-Time Marketing and PR (2010)
• Marketing the Moon (2014)
• The New Rules of Sales and Service (2014)