Ratings
Rated: 5 times. Average rating 4.20
Description
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovative Web marketers and shares their secrets for using content to turn browsers into buyers. It also shows how to encourage repeat business and reveals how to unleash the amazing power of viral marketing.
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Books by David Meerman Scott:
- Cashing in with Content (2005)
- Eyeball Wars (2000)
- The New Rules of Marketing and PR (2007)
- The New Rules of Marketing & PR (2013)
- Marketing Lessons from the Grateful Dead (2010)
- Real-Time Marketing and PR (2010)
- Marketing the Moon (2014)
- The New Rules of Sales and Service (2014)
