Books by David Meerman Scott

Cashing in with Content (2005)
Written by a Web marketing expert, "Cashing In with Content" interviews 20 of today's most innovativ...

Eyeball Wars (2000)
"Click on Richard Williams, who has it all youth, wealth, A-list party action and a gorgeous TV-star...

The New Rules of Marketing and PR (2007)
This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessi...

The New Rules of Marketing & PR (2013)
The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, ...

Marketing Lessons from the Grateful Dead (2010)
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the ...

Real-Time Marketing and PR (2010)
Launch effective real-time communications to win in today's always-on world Gone are the days when y...

Marketing the Moon (2014)
One of the most successful public relations campaigns in history, featuring heroic astronauts, press...

The New Rules of Sales and Service (2014)
Offers first-hand accounts of businesses successfully utilizing customer service and sales strategie...