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Author
Robert G. Cooper
5 books
Books
Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
1986
4 more
Child Development: Its Nature and Course
1999
Winning at New Products: Creating Value Through Innovation
2011
Portfolio management for new products
1998
Product Leadership
1998
“If you like Robert G. Cooper, you might like these writers too.”
Geoffrey A. Moore
Escape Velocity: Free Your Company's Future from the Pull of the Past
Anthony W. Ulwick
What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
Peter Marsh
The New Industrial Revolution: Consumers, Globalization and the End of Mass Production
Mark Payne
How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make It to Market
Craig Stull
Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
John Edson
Design Like Apple: Seven Principles for Creating Insanely Great Products, Services, and Experiences
Denis J. Hauptly
Something Really New: Three Simple Steps to Creating Truly Innovative Products
Herbert Schildt
C++: The Complete Reference
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