Cover of Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition

by Robert G. Cooper · 1986

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Bringing good new products to market quickly is essential to business, yet few companies do it well. This guide lays out a step-by-step plan that takes a product from first idea through development to launch. It explains how to collect ideas from customers, weigh and rank competing projects, bring customer feedback into design, and run concept tests and trial markets. It also covers planning a launch and speeding up the whole process to meet today's faster schedules and wider international markets. Practical checklists and a set of key lessons show readers where new product efforts tend to go wrong and how to avoid those pitfalls.

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businessbusinessMore like thisLess of this
Audience
adult

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