Tuned in: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
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If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs, a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.
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What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services Shares business, product management, product -
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers Shares business, marketing, product management -
The Product Manager's Desk Reference Shares product management, business, product -
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets Shares business, product management, marketing
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Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
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Blur: The Speed Of Change In The Connected Economy