The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Soundview's summaries have won it acclaim as the definitive selection service for sophisticated business book readers.
For the first time ever, Soundview is bringing together summaries of seventeen essential marketing classics in a single volume. The Marketing Gurusincludes two all-new,
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previously unpublished summaries—The Tipping Pointby Malcolm Gladwell and Crossing the Chasmby Geoffrey Moore.
Other featured books include:
Positioningby Jack Trout and Al Ries
Kotler on Marketingby Philip Kotler
The Popcorn Reportby Faith Popcorn
The Anatomy of Buzzby Emanuel Rosen
Purple Cowby Seth Godin
RelationshipMarketing by Regis McKenna And more
The Marketing Gurusdistills thousands of pages into fewer than three hundred, making it ideal for busy professionals, students, and anyone curious about how marketing has evolved.
Liked The Marketing Gurus: Lessons from the Best Marketing Books of All Time? Here’s where I’d start.
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