Marketing Imagination
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Since its publication in 1983, The Marketing Imaginationhas been widely praised as the classic, all-inclusive "Levitt on Marketing." Now Theodore Levitt — renowned as the Harvard Business School's "guru of marketing" — has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay "Marketing Myopia," and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imaginationshows Levitt at his best — sharp, knowledgeable, erudite, and, yes, as imaginative as ever.
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The Anatomy of Buzz: How to Create Word of Mouth Marketing Shares marketing, business, office -
The End of Marketing as We Know It Shares marketing, business, office -
According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions Shares marketing, business -
Marketing Warfare Shares marketing, business, nonfiction
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Seeing What's Next: Using the Theories of Innovation to Predict Industry Change
“If it was the marketing that hooked you, try one of these.”
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Brand Royalty: How the World's Top 100 Brands Thrive & Survive
