Cover of Big Brands, Big Trouble: Lessons Learned the Hard Way

Big Brands, Big Trouble: Lessons Learned the Hard Way

by Jack Trout · 2001

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Jack Trout identifies the hard-learned lessons within household name brand blunders - ranging from Levis to General Motors, Sears to Crest. He reveals to managers and marketers how to avoid landmines when building or securing a lasting brand.

Subject
businessbusinessMore like thisLess of this
Audience
adult

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