Cover of The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.

by Dan S. Kennedy · 2006

Want to readNightstandReading nowReadDid not finish

More than 5 million businesses have profited from this unique step-by-step marketing system. The Ultimate Marketing Plan, 3rd Editionshows you how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help you position your product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.

Subject
business
Setting
USA
Audience
adult
Length
medium · 240 pages

Click a tag to see books like this one that share it.

Read it? Sign in to help tag it.

Amazon ↗Google Books ↗Open Library ↗Hardcover ↗

Liked The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.? Here’s where I’d start.

These suit anyone who liked The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.. Sign in and mark a few books for picks shaped around your own taste.

  1. Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Brian Tracy · 1995 Shares business, marketing, nonfiction
  2. Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins, Jamie Turner · 2011 Shares marketing, business, nonfiction
  3. Tested Advertising Methods John Caples · 1980 Shares marketing, business, nonfiction
  4. Big Brands, Big Trouble: Lessons Learned the Hard Way Jack Trout · 2001 Shares marketing, business, nonfiction
See more recommendations →

“People who read The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. tend to reach for these next.”

  1. Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time Maria Veloso · 2004
  2. Smart Trust: How People, Companies, and Countries Are Prospering from High Trust in a Low Trust World Stephen M.R. Covey, Greg Link, Rebecca R. Merrill · 2011
  3. Breakthrough Advertising Eugene M. Schwartz · 1966
  4. What Clients Love: A Field Guide to Growing Your Business Harry Beckwith · 2003

“If you want more of the same (business), start with these.”

  1. Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes & Stay Out of Trouble (Small Time Operator: How to Start Your Own ... Keep Yourbooks, Pay Your Taxes, & Stay Ou) Bernard B. Kamoroff · 1984
  2. The Vulture Investors, Revised and Updated Hilary Rosenberg · 1992
  3. Doing Both: How Cisco Captures Today's Profit and Drives Tomorrow's Growth Inder Sidhu · 2010
  4. Merchants of Debt: KKR and the Mortgaging of American Business George Anders · 2013

“If it was the marketing that hooked you, try one of these.”

  1. Marketing Warfare Al Ries, Jack Trout · 1985
  2. Marketer's Toolkit: The 10 Strategies You Need To Succeed Harvard Business School Press · 2006
  3. Consumer Behavior Wayne D. Hoyer, Deborah J. MacInnis · 1996
  4. The End of Marketing as We Know It Sergio Zyman

“These start from a similar idea, even if they go somewhere else with it.”

  1. The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing Emanuel Rosen · 2002
  2. Word of Mouth Marketing: How Smart Companies Get People Talking Andy Sernovitz · 2006
  3. Multiple Streams of Internet Income: How Ordinary People Make Extraordinary Money Online Robert G. Allen · 2001
  4. Real-Time Marketing & PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products That Grow Your Business Now David Meerman Scott · 2010

Report a problem