Author

Theodore Levitt

10 books

Books

  1. Marketing Imagination 1983
  2. Marketing Myopia 2008
8 more
  1. Marketing for business growth 1974
  2. The marketing mode 1969
  3. Thinking about management 1991
  4. Industrial purchasing behavior 1965
  5. The third sector 1973
  6. The globalization of markets
  7. Innovation in marketing 1962
  8. Ted Levitt on Marketing 2006

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