Author

Emanuel Rosen

3 books

Books

  1. The Anatomy of Buzz: How to Create Word of Mouth Marketing 2000
  2. The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing 2002
  3. Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information 2014

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  4. Jay Conrad Levinson Guerrilla Publicity: Hundreds of Sure-Fire Tactics to Get Maximum Sales for Minimum Dollars
  5. Bernadette Jiwa Marketing: A Love Story: How to Matter to Your Customers
  6. Joseph Jaffe Flip the Funnel: How to Use Existing Customers to Gain New Ones
  7. Robert Scoble Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
  8. Wayne D. Hoyer Consumer Behavior

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