Author
Wayne D. Hoyer
1 book
Books
“If you like Wayne D. Hoyer, you might like these writers too.”
-
Jack Trout
Big Brands, Big Trouble: Lessons Learned the Hard Way
-
Nirmalya Kumar
Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
-
Harvard Business School Press
Marketer's Toolkit: The 10 Strategies You Need To Succeed
-
Paul Roetzer
The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
-
Clive Humby
Scoring Points: How Tesco Continues to Win Customer Loyalty
- Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business Jeanne Hopkins Go Mobile: Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business
-
Graham J. Hooley
Marketing strategy and competitive positioning
-
Seth Godin
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.