Author

Nirmalya Kumar

8 books

Books

  1. Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation 2004
  2. Private Label Strategy: How to Meet the Store Brand Challenge 2007
6 more
  1. India's Global Powerhouses: How They Are Taking on the World 2009
  2. Brand Breakout 2013
  3. India inside 2012
  4. Assessing Reseller Performance for the Supplier's Perspective (Report No 92-101) 1992
  5. Value merchants 2007
  6. Assessing reseller performance from the supplier's perspective 1992

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  4. Steve Cone Steal These Ideas!: Marketing Secrets That Will Make You a Star
  5. Marti Barletta Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
  6. Graham J. Hooley Marketing strategy and competitive positioning
  7. Rob Burns Marketing In Less Than 1000 Words (Reactor15 Briefings)
  8. Bernadette Jiwa Marketing: A Love Story: How to Matter to Your Customers

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