Author
Michael E. Parker
1 book
Books
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Lawrence Fogli
Customer service delivery
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Passionate & Profitable
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Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
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William A. Cohen
The Art of the Strategist: 10 Essential Principles for Leading Your Company to Victory
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Roland T. Rust
Driving customer equity
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Christian Grönroos
Service management and marketing
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John M. Bryson
Creating and implementing your strategic plan
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Roman G Hiebing
The one-day marketing plan