Author
Lawrence Fogli
1 book
Books
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Martha Rogers
Rules to Break and Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
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Christian Grönroos
Service management and marketing
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Michael E. Parker
Who Said So?: The Questions Revolutionary Businesses Ask That Make Them Successful
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Jon R. Katzenbach
Harvard Business Review on Customer Relationship Management
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Warren J. Keegan
Global marketing
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Christopher A. Bartlett
Transnational Management: Text, Cases & Readings in Cross-Border Management
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Tim Ursiny
Coaching the sale
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Malcolm McDonald
Market segmentation