Author
Alex Bogusky
3 books
Books
“If you like Alex Bogusky, you might like these writers too.”
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Seth Godin
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You.
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Marty Neumeier
The Brand Gap
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David Ogilvy
Confessions of an Advertising Man
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Pat Fallon
Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Adam Morgan
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Kevin Roberts
Lovemarks
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Robert Solomon
The Art of Client Service, Revised and Updated Edition: 58 Things Every Advertising & Marketing Professional Should Know
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Al Ries
Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace