Author

Al Ries

22 books

Books

  1. The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk 1993
  2. Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace 1980
  3. The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand 1998
  4. Marketing Warfare 1985
  5. The Fall of Advertising and the Rise of PR 2002
  6. Focus: The Future of Your Company Depends on It 1996
  7. The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands 2004
  8. The 11 Immutable Laws of Internet Branding 2000
  9. War in the Boardroom: Why Left-Brain Management and Right-Brain Marketing Don't See Eye-to-Eye--and What to Do About It 2009
13 more
  1. Horse Sense 1991
  2. The 22 Immutable Laws of Branding Lib/E 2014
  3. Bottom-up marketing 1990
  4. Horse sense 1991
  5. Origem das Marcas, A 2005
  6. Las 11 leyes inmutables de la creación de marcas en internet 2000
  7. The 22 Immutable Laws of Marketing in Asia 2004
  8. Future Focus 2001
  9. LA Guerra De LA Mercadotecnia (Marketing Warfare) 1991
  10. Posicionamiento - La Batalla Por Su Mente 2005
  11. Battlecry 2015
  12. Marketing De Abajo Hacia Arriba 1991
  13. Sentido Comun (Horse Sense) 1992

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  6. Jack Trout Jack Trout on Strategy
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