Author

David A. Aaker

28 books

Books

  1. Managing Brand Equity 1991
  2. Strategic Market Management 1984
  3. Building Strong Brands 1995
  4. Brand Relevance: Making Competitors Irrelevant 2010
24 more
  1. Brand Leadership 2000
  2. Marketing research 1980
  3. Developing business strategies 1984
  4. Strategic Market Management (Strategic Market Managment) 2004
  5. Aaker on Branding: 20 Principles That Drive Success 2014
  6. Brand Portfolio Strategy 2004
  7. Spanning Silos: The New CMO Imperative 2008
  8. Consumerism 1971
  9. Consumerism: search for the consumer interest 1971
  10. Stategic Marketing Management 2001
  11. Consumerism, 4th Ed 1982
  12. Essentials of marketing research 1999
  13. Aaker Instructors Manual to Accompany Marketing Research 1983
  14. Construir marcas poderosas 1996
  15. Multivariate analysis in marketing 1971
  16. Strategisches Markt-Management 2013
  17. (WCS)Marketing Research 8th Edition with Study Tips Set 2005
  18. Marketing Research, 11th Edition Wiley e-Text Reg Card 2013
  19. Strategic Market Management, 10th Edition Wiley e-Text Reg Card 2013
  20. Marketing Research, Eighth Edition with SPSS 13.0 2005
  21. (WCS) Strategic Marketing Management 7th Edition Course Pack 2004
  22. Strategic Marketing Management 1999
  23. From Fargo to the World of Brands 2005
  24. Three Threats to Brand Relevance 2013

“If you like David A. Aaker, you might like these writers too.”

  1. Philip Kotler According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
  2. Al Ries The 11 Immutable Laws of Internet Branding
  3. Jack Trout Repositioning: Marketing in an Era of Competition, Change and Crisis
  4. Richard Laermer Punk Marketing: Get Off Your Ass and Join the Revolution
  5. Adam Morgan Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
  6. Byron Sharp How Brands Grow: What Marketers Don't Know
  7. Jeremy Miller Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
  8. Sergio Zyman The End of Marketing as We Know It

Report a problem