Author
Jeremy Miller
1 book
Books
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David A. Aaker
Building Strong Brands
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Al Ries
The 11 Immutable Laws of Internet Branding
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Denise Lee Yohn
What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest
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Joeri Van Den Bergh
How Cool Brands Stay Hot: Branding to Generation Y
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Alexandra Watkins
Hello, My Name Is Awesome: How to Create Brand Names That Stick
- The Brand Flip: Why customers now run companies and how to profit from it Marty Neumeier The Brand Flip: Why customers now run companies and how to profit from it
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Jenni Romaniuk
How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
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Rohit Bhargava
Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back