Author

Denise Lee Yohn

3 books

Books

  1. What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest 2013
2 more
  1. WHAT GREAT BRANDS DO
  2. Fusion 2021

“If you like Denise Lee Yohn, you might like these writers too.”

  1. Al Ries The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
  2. David A. Aaker Building Strong Brands
  3. Jeremy Miller Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
  4. Cameron Herold Double Double: How to Double Your Revenue & Profit in 3 Years or Less
  5. Joeri Van Den Bergh How Cool Brands Stay Hot: Branding to Generation Y
  6. Douglas Van Praet Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
  7. Jeff Shinabarger Yes or No: How Your Everyday Decisions Will Forever Shape Your Life
  8. Alexandra Watkins Hello, My Name Is Awesome: How to Create Brand Names That Stick

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