Sticky Branding: 12.5 Principles to Stand Out, Attract Customers, and Grow an Incredible Brand
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Stand out, attract customers and grow your company into a sticky brand. Sticky Brandingprovides practical, tactical ideas of how mid-market companies — companies with a marketing budget, but not a vast one — are challenging the status quo and growing sticky brands.
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“If it was the marketing that hooked you, try one of these.”
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Brand Against the Machine: How to Build Your Brand, Cut Through the Marketing Noise, and Stand Out from the Competition
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