Author
Marc Gobe
3 books
Books
2 more
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The Brand Gap
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The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
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How Brands Become Icons: The Principles of Cultural Branding
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Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
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Building Strong Brands
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
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Scott Bedbury
A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century