Author

Douglas B. Holt

2 books

Books

  1. How Brands Become Icons: The Principles of Cultural Branding 2004
  2. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands 2010

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  4. Al Ries The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
  5. Grant McCracken Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas
  6. Scott Bedbury A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century
  7. Marc Gobe Emotional Branding: The New Paradigm for Connecting Brands to People
  8. Jon Steel Truth, Lies, and Advertising: The Art of Account Planning

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