Author

Grant McCracken

14 books

Books

  1. Chief Culture Officer: How to Create a Living, Breathing Corporation 2009
  2. Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas 2012
12 more
  1. Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities 1988
  2. Culture and Consumption II: Markets, Meaning, and Brand Management 2005
  3. Culture and consumption 1988
  4. The Long Interview 1988
  5. Big hair 1995
  6. Big hair 1997
  7. Return of the Artisan 2022
  8. The long interview 1988
  9. Transformations 2008
  10. Plenitude 2.0 -Culture By Commotion 1998
  11. Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace 2006
  12. New Honor Code 2020

“If you like Grant McCracken, you might like these writers too.”

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  2. Douglas B. Holt Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
  3. Michael J. Silverstein Treasure Hunt: Inside the Mind of the New Consumer
  4. Marty Neumeier Zag: The #1 Strategy of High-Performance Brands
  5. Kevin Roberts Lovemarks
  6. Kevin Maney Trade-Off: Why Some Things Catch On, and Others Don't
  7. Kenneth W. Gronbach The Age Curve: How to Profit from the Coming Demographic Storm
  8. John Hagel III Net Gain: Expanding Markets Through Virtual Communities

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