Author
Bertil Hulten
1 book
Books
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Phil Harris
Machiavelli, Marketing and Management
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David Soberman
Flux: What Marketing Managers Need to Navigate the New Environment
- The psychology of design Rajeev Batra The psychology of design
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W. Chan Kim
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
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Robert E. Stevens
Marketing planning guide
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Allan J. Kimmel
Psychological foundations of marketing
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Geoffrey A. Lancaster
Essentials of Marketing Management
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Donald F. Wood
International logistics