Author
David Soberman
1 book
Books
“If you like David Soberman, you might like these writers too.”
- Business analytics Dinabandhu Bag Business analytics
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Harvard Business School Press
HBR Guide to Data Analytics Basics for Managers
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Geoffrey A. Lancaster
Essentials of Marketing Management
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W. Chan Kim
The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader
- The psychology of design Rajeev Batra The psychology of design
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Allan J. Kimmel
Psychological foundations of marketing
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Robert E. Stevens
Marketing planning guide
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Bertil Hulten
Sensory Marketing