Author

Clotaire Rapaille

5 books

Books

  1. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do 2006
4 more
  1. Move Up: Why Some Cultures Advance While Others Don't 2013
  2. Social Cancer 2003
  3. 7 secrets of marketing in a multi-cultural world 2001
  4. Global Code 2015

“If you like Clotaire Rapaille, you might like these writers too.”

  1. Paco Underhill Why We Buy: The Science of Shopping
  2. Martin Lindstrom Buyology: Truth and Lies About Why We Buy and the New Science of Desire
  3. Jonah Berger Contagious: Why Things Catch On
  4. Rob Walker Buying In: The Secret Dialogue Between What We Buy and Who We Are
  5. John Hagel III The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
  6. James B. Twitchell Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
  7. Kristin Ohlson Stalking the Divine
  8. Grant McCracken Chief Culture Officer: How to Create a Living, Breathing Corporation

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