Author

James L. Heskett

8 books

Books

  1. The value profit chain 2002
7 more
  1. Marketing 1976
  2. The service profit chain 1997
  3. The ownership quotient 2008
  4. Service Breakthroughs 1990
  5. Business logistics; physical distribution and materials management 1973
  6. Managing in the service economy 1986
  7. The culture cycle 2012

“If you like James L. Heskett, you might like these writers too.”

  1. William O. Bearden Handbook of marketing scales
  2. Gary Plaster Beyond six sigma
  3. Bonnie Goebert Beyond listening
  4. J. Paul Peter Consumer Behavior and Marketing Strategy
  5. Hadrian Stone The 23 Laws of Marketing
  6. Alex Wipperfurth Brand Hijack
  7. Robyn Waters The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape
  8. Michael R. Solomon Consumer Behavior [with MyMarketingLab]

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