Author
Gary Plaster
1 book
Books
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Don Peppers
Managing Customer Relationships
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Pervaiz K. Ahmed
Internal marketing
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Scott Robinette
Emotion marketing
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Bill Stinnett
Think Like Your Customer
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James L. Heskett
The value profit chain
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Christopher K. Ahoy
Customer-Driven Operations Management: Aligning Business Processes and Quality Tools to Create Operational Effectiveness in Your Company
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William O. Bearden
Handbook of marketing scales
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Jill Griffin
Customer Winback