Author
Peter S. H. Leeflang
1 book
Books
“If you like Peter S. H. Leeflang, you might like these writers too.”
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E. J. Nijssen
Creating customer value through strategic marketing planning
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Philip Kotler
Marketing places
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Gilbert A. Churchill
Marketing Research: Methodological Foundations
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Tim Ursiny
Coaching the sale
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Malcolm McDonald
Market segmentation
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Susan Benjamin
Instant marketing for almost free
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Orville C. Walker
Marketing strategy
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Christian Grönroos
Service management and marketing