Confessions of an Advertising Man
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David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Manis the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.
Liked Confessions of an Advertising Man? Here’s where I’d start.
These suit anyone who liked Confessions of an Advertising Man. Sign in and mark a few books for picks shaped around your own taste.
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The Art of Writing Advertising: Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
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Cutting Edge Advertising: How to Create the World's Best for Brands in the 21st Century
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From Those Wonderful Folks Who Gave You Pearl Harbor
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Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
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American Turnaround: Reinventing AT&T and GM and the Way We Do Business in the USA
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McDonald's: Behind the Arches
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Copy This!: Lessons from a Hyperactive Dyslexic who Turned a Bright Idea Into One of America's Best Companies
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King of Capital: The Remarkable Rise, Fall, and Rise Again of Steve Schwarzman and Blackstone
